Victorian Society for Computers & the Law
About the Talk:
Connected, opinionated and cynical - How to engage the 2015 customer with digital
The 2015 customer never loses sight of the mobile, loves sharing opinions with the world and is distrustful of advertising. How do companies capitalise on the opportunities provided by digital technology to tear down the barriers and engage their customers? Using Yump’s case studies, we examine how you can apply user experience (UX) methodology, mobile-first design and creative digital strategies to drive customer engagement.
About the Presenter:
Yuan Wang, creative director of digital agency Yump
As the creative and strategic lead at digital agency Yump, Yuan Wang has worked with numerous organisations including Estee Lauder Companies, AMES, BMW Finance and Thankyou Group to leverage digital media to achieve revenue growth by utilising creative thinking, UX research and user-centred design methodology. He has a passion for driving innovation in digital strategy via emerging fields such as UX, big data, experimental economics and psychology.
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